100% Pure 2nd Skin Foundation Review

Product Name: 100% Pure 2nd Skin Foundation

Where to Buy: 100% Pure

Price: $45

Made By: 100% Pure

Guarantee: Returnable within 45 days of purchase if you change your mind or do not like the product

Are you looking for a weightless foundation that is natural, cruelty-free, and vegan? 100% Pure 2nd Skin Foundation could be the perfect foundation for you!

I ordered this foundation with the hope of replacing my former Prescriptives Custom Blend Foundation. I have officially said goodbye to Prescriptives, a bold move since I have used Prescriptives products, especially foundation for 27 years due to the fact that Prescriptives says they do not test on animals “except where required by law.” That’s not cruelty-free.

But 100% Pure is also 100% cruelty-free and offers mostly vegan products except for the use of beeswax and honey in a few formulas.

The 2nd Skin Foundation has recently been reformulated, and I got it soon after the product was revamped. In this review, I will discuss the main product considerations and offer my honest opinion of the foundation.

Ingredients (Taken directly from 100percentpure.com)

What 100% Pure says about this product

“A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you’ve ever felt before. This skin-perfecting formula is as healthy as it is luxurious.”
Cruelty-Free? Yes
Vegan? Yes
Application: Applies easily with foundation brush or fingertips
Product Considerations:
100% Pure 2nd Skin Foundation is pigmented with natural fruit pigments, is weightless on skin, is available in 7 shades, and is formulated for all skin types.
It’s made with natural olive squalane.  Olive squalane acts as a primer, so no additional primer is needed, a definite perk which will save you money since you would not need to purchase a separate primer. Squalane is widely used in the cosmetics industry, but sadly, many cosmetics contain squalane sourced from shark liver. Yes, sharks are feared by many, and I can’t think of anyone who would want to come face to face with one while swimming at the beach, but it’s just heartless to want to kill a shark, a natural part of the ocean’s ecosystem, to get ingredients to go in makeup. The fact is, the cosmetics industry uses way more animal ingredients than most people know about. But 100% Pure 2nd Skin Foundation is vegan and formulated with squalane sourced from olives!
This foundation is a serum foundation and is very sheer, but coverage is adjustable. It is really ideal if you prefer a sheer, natural-looking finish. However, it is buildable, so you can layer it on for more coverage.
This product contains no sunscreen, which could be a pro or a con, depending on what you desire. If you want a foundation with sunscreen, this is not it. However, many people are allergic to sunscreen ingredients, as I am. Foundations that do not contain sunscreen ingredients are not always plentiful, but 100% Pure 2nd Skin Foundation doesn’t contain any, making it ideal for you if you need a foundation without sunscreen.
Final Verdict: I think this foundation is ideal for anyone who is looking for a natural, weightless foundation that delivers sheer to medium coverage. It is also a great foundation for anyone with sensitive skin or skin allergies. I am highly allergic to most sunscreen ingredients, and I loved the fact that I never felt any itchiness or experienced any redness or irritation from this foundation.
The foundation held up well for about 7 hours before I started to notice any shine or felt the need to retouch.
My main disappointment was that I applied 3 layers of foundation with a foundation brush and the coverage was still not full enough for me. I have been accustomed to a full coverage foundation for years, and that is what I still prefer. Although 100% Pure 2nd Skin Foundation is buildable, even 3 layers did not create the full coverage effect that I am accustomed to. However, if you are happy with sheer to medium coverage, I think you would be pleased with this foundation, especially if you like your foundation to feel weightless on your skin.
For the Love of Animals,



  1. dave says:

    I have never been an observer of who animal tests their products – never really thought much about it – but you have pointed some things we should all think about. Thought provoking!

    I am more familiar with the toxins and poisons in many of our products and how those ingredients are causing harm to humans, animals and the environment. There are companies out their that claim to be toxin free – but I have not considered how they do their testing – might have to ask now. However, my first concern is humans and then the animals – but I agree there are testing methods that do not require testing on animals. Hope you site does well here.

    1. Hi, Dave. Thanks for the comment and for putting a lot of thought into toxins and chemicals in products. Cosmetics are not the only thing that I use that are cruelty free and natural. I make every attempt to use naturally derived products for just about everything. My home is filled with naturally derived and biodegradable soaps, cleaning products, laundry detergents, etc. Even my dishwasher tablets are eco friendly and won’t harm the fish in waterways! And the great thing about it is that, in my opinion, these products work better than the brands made with harmful chemicals. I’m glad to know you are aware and concerned with the fact that most products on the market are bad for all of us.

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