5 Cruelty-Free Drugstore Makeup Brands That Are Easy to Find


Many people have the misconception that cruelty-free drugstore makeup brands are few and far between. Not so! I found five in in one store just the other day. For sure, the number of brands that test on animals outweigh the number of brands that do not. But if you know what to look for, you shouldn’t have a problem finding a few cruelty-free brands.

The average woman might not be aware that the products she is using are tested on animals. Many women haven’t a clue which make up brands are tested on animals and which ones are not. This occurred to me the other day when I walked into store to see what cruelty-free brands they carried.

While in the store, I asked for a particular product. The sales associate said, “We don’t have that.” She picked up another product and said, “But we have this. This is a really good product.”

I asked the sales associate, “Do you know if this is cruelty-free?” “No, I don’t know,” she answered.

After that, she just let me browse and didn’t offer any more assistance. Hmm..I had to wonder if she was a little embarrassed that she didn’t know or if she didn’t know and didn’t care and didn’t want to discuss it.

Continuing on my quest for cruelty-free drugstore makeup, I went into a very large and popular store and made my way to the makeup isles. I looked at the makeup brands that the store carries that are cruelty-free. I found five right away.

Then, for a while, I just stood by and watched as women of all ages came and went. Most picked up a product or two. They selected items from various brands then moved on. There seemed to be a great deal of activity. And no one selected a cruelty-free brand while I was there. Ugh….

I wanted to walk up to everyone of them and say, “Wait! Did you know that the brand you are purchasing tests on animals?” Then I wanted to politely show them the cruelty-free brands right there on the same isle and say, “These brands are cruelty-free. They don’t test on animals.”

So you will have a starting point when you shop, here are the 5 cruelty-free drugstore makeup brands that were easy to find, as in Walmart easy. Although brands will vary by stores and location and not all brands are carried by every store, these brands can also be found at stores such as Walgreens, Target, and CVS. A couple, I only found at Walmart, but that doesn’t mean you won’t find them at a different store in your area.

Just so you know, these brands are all cruelty-free, not sold in China, and as for the ones that have parent companies, their parent companies are cruelty-free as well.

Wet n wild is made in China, but not sold in China, and therefore is not tested on animals. Apparently China does not require animal testing for products made there, only for ones that are sold there. You can go to wet n wild and read about their 100% cruelty-free position. They are part of PETA’s “Beauty Without Bunnies” program, which means their products cannot be tested on animals.

Here is my list of the of 5 brands that I found easily:

  1. wet n wild              (Also found at Dollar General)
  2. e.l.f                          (Also found at convenience store, Hot Spot)
  3. Hard Candy
  4. Flower
  5. Physician’s Formula

While all these brands can easily be found at Walmart and at many drugstores and other locations, I just have to share with you something I found that cannot be purchased in stores to my knowledge. This is the coolest thing ever if you want a great deal. It’s a 25 piece makeup lot by Hard Candy. No guarantee what items and colors you’ll get of course. However, this would make the perfect package for a teenager who is new to makeup and wants to try out different things or great for anyone on a budget who needs to replenish her makeup drawer! It would also make a great gift!

Admittedly, I have always used more high-end makeup, but since I began my cruelty-free rampage, I have been very open to trying cruelty-free drugstore makeup brands. I am leaving no stone unturned in my search for products that I can use, love, and recommend that are not tested on animals.

I welcome your comments and questions. And if this post has been helpful, please share!

For the Love of Animals,





  1. asen says:

    Hello there,
    I have to admit that I am not in aware of the cruelty-free makeup brands. However, my girlfriend has some Physician’s formula cosmetics.
    Also, why someone would test cosmetics on animals?! It sounds crazy to me.

    1. Hi, and thank you for your comment. I agree..testing cosmetics, or anything else on animals, is crazy. Supposedly, cosmetics are tested on animals to verify safety and determine whether products are hypoallergenic. But first of all, the animals will probably not be the ones using or wearing the cosmetics, and moreover, any form of animal mistreatment translates to cruelty in my book, and there is no way to justify animal cruelty, for whatever reason. I’m glad your girlfriend us using some Physician’s Formula products. As stated in the post, this brand is not tested on animals.

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