Given the fact that John Paul Mitchell Systems is a world-renowned brand, it’s not surprising that beauty conscious animal lovers question whether such a company dares test its hair products on animals. It’s a question that I now ask about every single brand before I ever make a purchase no matter how much I think I’d like a product.
And since a company can refuse to test on animals then turn around and sell to mainland China, where animal testing is required by law for cosmetics brought into the country, it pays to delve deeper into a company’s policy on animal testing if there is ever any doubt. Paul Mitchell Systems states that it was the “first beauty company to publicly stand up against animal testing” which I think is really awesome. And just as awesome is the fact that the the company’s co-founder, John Paul Dejoria, decided to stop selling products in China when animal testing became a law in that country.
Knowing that Paul Mitchell doesn’t test on animals and stands up against it, I have bought their products without reservation. But recently, I noticed I could no longer find Paul Mitchell when I searched the “Leaping Bunny” database. I went straight to paulmitchell.com and found that the Paul Mitchell animal testing policy appeared remain the same. Right there on their site in big, bold letters I saw “Animal Testing: Never Have, Never Will.”
Skeptical still because it does seem that any company with this kind of stand against animal testing would naturally be in the “Leaping Bunny” program, especially since it had joined their ranks in the past, I decided to email John Paul Mitchell Systems just for my peace of mind. And less than 24 hours, peace of mind was exactly what I got. Here is the exact response that was sent to me:
“John Paul Mitchell Systems is, always has been and will always be cruelty free. We have never aligned ourselves with any one particular cruelty free organization, but this does not mean this important brand value no longer stands. We applaud and appreciate the efforts of all organizations who serve to protect our precious animals and fragile resources. John Paul DeJoria and through his leadership, his entire organization, are personally and professionally committed to protecting our planet and all of those who inhabit it.”